10 tips for choosing mascara


90% of the expressiveness of your eyes depends on the right mascara. When buying it, it is important to consider not only the texture of the tool, the effect and the built-in brush, but also the features of your cilia. We have studied the reviews of girls and are ready to tell you how to choose the right mascara to make your look even more expressive and attractive.

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Effect

Volume, twisting and extending carcasses

The first thing we recommend to start choosing mascara for the eyes is the effect. What result do you want to get when applied? That is what you need to focus on when choosing this tool.

Types of mascara:

Bulk

The ideal assistant for girls with rare and short eyelashes. It allows you to open your eyes as much as possible and make it more expressive. The composition of bulk ink includes silicone additives and wax, which leave an inconspicuous and almost imperceptible film on the cilia. In stores, look for it marked “Volume”.

Twist

Her goal is to bend eyelashes and twist them to give your look a unique charm. In the composition of the curling mascara there is keratin and gum, which are a little tied up hairs. Suitable for any length of cilia.

Lengthening

It has a light texture, so it easily falls on the eyelashes, making them longer. On packaging of the extending carcasses is labeled "length" or "extend". Elongation is ensured by the inclusion in the composition of the special fibers: silk and nylon.


Brush

Types and features of brushes

Mascara with a properly selected brush is easy to apply, lengthens your eyelashes and makes them really voluminous, and most importantly, does not leave lumps. Tassels differ in shape and material from which they are made. We recommend to choose brushes from pile or rubber, they paint over each eyelash. Plastic brushes are found only in budget carcasses and are unlikely to allow you to achieve the desired result from the application.

Types of brushes:

Universal

Classic straight brush allows you to emphasize the naturalness of your cilia. Universal brush provides complete staining: from root to tip. High-quality straight brush from natural or synthetic pile allows you to independently determine the thickness and length of the cilia by applying additional layers.

 

Oval

If you are looking for mascara for volume and shaping, then this is the best option. Oval tassels fit girls with rare cilia. With their help, you can create a real "puppet" look. The longer your lashes, the larger the brush should be. This ensures perfect staining of each hair.

 

Curved

For daytime make-up, a mascara with a slight twisting effect will be an excellent choice. It has a curved applicator, uniformly staining and gently bending the cilia. Makeup while it looks the most natural. Carcasses with a strongly curved brush twist eyelashes better, and are usually used to create a seductive look.

Beauty life hacking: apply mascara with a slight and strong bend in the kit to make a spectacular evening make-up and an even more expressive look.

 

With versatile villi

Curved, oval or straight applicators with villi, which are directed in different directions, are a real salvation for the owners of unruly cilia. This mascara will instantly bring them to a normal state: comb, fasten and paint.

 

Cone-shaped

The double helix brush reproduces in detail the shape of the cilia, therefore it is used to separate and scroll each hair. The brushes may differ in length as well as the diameter of the cone, so when choosing, consider the features of your own eyelashes.

 

Flat

It is made of silicone and has a relatively small amount of villi. A great solution if you need to instantly create volume and give the cilia a rich black tint. Flat brush is used in the technique of "imprinting" mascara to create a spectacular makeup.

 

Your cilia

We take into account the individual characteristics of cilia

Each girl has a special cilia. They may differ in length, volume and color. We know how to choose the right mascara, which will be your best assistant in creating an expressive look.

If you are the owner:

Rare eyelashes

These grow at a distance of 1 mm or more from each other, so only volume mascara with an oval tassel is suitable for them. Its base is thick, and the hairs are short, because of which your eyelashes will visually appear larger. We recommend holding the brush closer to the roots, so that droplets of the carcass fill the distance between them.

Straight lashes

They stick forward, and sometimes even down, giving the look unnecessary heaviness. To cope with straight eyelashes, choose a loose mascara with a liquid texture. Before applying, use a curler to twist them and facilitate further staining as well as lengthening.

Long eyelashes

Your choice is a twist mascara with a slightly curved applicator. It will emphasize the natural beauty of your cilia, make them more voluminous and slightly tighten up. To get the effect of cat eyes, we recommend when tinting to tilt the brush towards the temple.

Damaged eyelashes

Thinned, dull and constantly breaking down? The ideal solution is mascara containing nourishing oils, vitamins and minerals. It aligns the lashes along the entire length, without adverse effects even with prolonged wear. Not the best option for a festive or evening make-up, as coloring pigments are usually not added to such carcasses.

Black eyelashes

Dark is already excellent, but if you have tanned or just dark skin, then focus on the cilia is not as easy as it seems. You will help the mascara with an oval brush or bristles that have a V-shaped. They perfectly lift and color eyelashes. The main thing is to apply no more than three layers, otherwise you will get not a seductive look, but “spider legs”.

Short eyelashes

Length of hairs less than 7 mm? Look for mascaras with a spherical brush, providing instant curl eyelashes and their lengthening. When applying, we recommend holding the brush not straight, but at an angle of 45 degrees.

Colour

Determined with a touch of mascara

Classic black is the most up-to-date version for any look, regardless of the time of day or the clothes chosen If you like original and unusual makeup, then pay attention to the mascara blue.

Owners of blond hair can safely experiment with a brown or graphite shade. We recommend choosing bright red, orange, yellow and green carcasses only for thematic events or for style photo shoots.

Hypoallergenic

Expressive look allergy free

Hypoallergenic mascara is an ideal choice for girls with sensitive eyes and eyelashes. It does not contain chemical components, with the exception of coloring pigments, therefore it is not capable of causing an allergic reaction.

Many hypoallergenic carcasses do not have color, but they include a lot of vitamins that nourish and strengthen substances. Usually they are applied overnight, and while you rest, they have an excellent healing effect.


Water resistance

How is the water resistance of the carcass?

Waterproof mascara perfectly tolerates wet weather conditions, keeping the shape and color of the painted cilia. However, with more water, it can flow, and then all the makeup will be spoiled. It is easy to wash it off, it is enough to arm yourself with your favorite gel for washing and water.

Another thing - waterproof mascara. As the name implies, it is simply impossible to wash it off with water. Putting it on the eyelashes, you can safely go to the pool, go diving, etc. To remove such mascara, you must use micellar water or other special means.

Composition

What should be the perfect composition of the carcass?

Mascara, which remains on your cilia throughout the day, should be 100% safe. We recommend to choose products marked "hypoallergenic" in order to exclude the appearance of allergic reactions.

High-quality and safe mascara consists of the following components:

  • water,
  • wax,
  • coloring pigments
  • rubber
  • flavored additives, etc.
Note! The composition of the carcass may include wax, rubber or silicones, but provided that there are also natural ingredients.

If the selected mascara contains castor oil, fortified supplements or melanin, then in addition to the excellent aesthetic result, it will strengthen your eyelashes and help restore their structure.

Consistency and flavor

Texture and other properties of mascara

High-quality mascara and eyebrows do not leave lumps, so it can not be completely liquid or, on the contrary, very dense. Otherwise, the tool will remain the entire mass on the applicator. Of course, you can forget about the beautiful and neat eyelashes.

You cannot open the ink before the purchase, but if there are testers in the store, be sure to check how they smell. If the aroma is sharp and even repulsive, then refuse such an acquisition. Most likely, the ink was produced in violation of technology.

Do not forget that you must change the mascara every 6 months, despite the expiration date indicated on the package. After six months of constant use, the texture changes: it becomes more dense, dry and uncomfortable to apply.

Place of purchase

We tell where you can buy mascara without fear

Never take cosmetics, especially for the eyes, in questionable points: kiosks on the street, underground passages, etc. You will get a 100% rough fake, which can also harm your health.

We recommend choosing mascaras for eyelashes and eyebrows in specialized chain stores or cosmetic departments opened in large shopping centers. They value their reputation, because the probability of buying a fake is excluded.

Another selection criterion is packaging. This is the face of the brand, and therefore we advise you to carefully study it before buying. The packaging always indicates the name of the company, the volume of the bottle, the composition of the product and its shelf life. If the pack does not cause you to trust, it is better to refuse such a purchase.

Price and manufacturer

Which brand offers the best mascara?

The cost of carcasses starts from 80 rubles. and reaches 12,000 rubles. and higher. By the way, buy a high-quality cosmetic product for 100-350 rubles. can. Judging by the reviews, such carcasses are offered by many proven brands: Eveline Cosmetics, Vivienne Sabo, etc.

If naturalness, safety and quality for you in priority, then choose carcasses, the cost of which varies from 500 to 2 500 rubles. Above are only professional and exclusive tools for eyelashes and eyebrows, an indisputable advantage of which is the safety and ease of application.

Brands offering the best mascaras (according to customer reviews):

  • Maybelline
  • Max Factor,
  • L'Oreal Paris,
  • MAC,
  • Divage

Remember that the right mascara is an opportunity to make your look even more expressive and effective.

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