10 best agencies of contextual advertising

Unlike SEO promotion, contextual advertising of the site gives an instant result - the very next day after the appearance of the text, banner or video, you must be ready to receive calls and orders. At the same time, PPC (pay-per-click) is quite expensive, and the higher the position of an ad in search results, the hotter the competition among advertisers, the higher the cost per click, respectively, the faster money is deducted from the advertising balance and the flow diminishes. customers. That is why it is better for an uninformed customer not to undertake independent advertising in a context, but to turn to an agency whose specialists will choose the right budget spending strategy and will conduct a truly effective advertising campaign. Finding a competent contractor for organizing paid search among hundreds of attractive offers is not so easy, but we managed to do it. The PPC companies presented in our rating differ from their competitors by a number of important characteristics, which made it possible to assign them the title of the best in their segment.

Top 10 best agencies of contextual advertising

10 Dextra

Since its founding in 2001, the Internet agency Dextra has repeatedly held top positions in the ratings of Chelyabinsk and Yekaterinburg. In Moscow, its popularity is not so high, but flexible pricing and experience gained in more than 1,000 successful business projects lead to the provision of quality PPC service at budget rates. The Ural organization does not refuse to work with low-budget players and local vendors who are ready to invest in contextual advertising from 15 thousand rubles, while focusing on global projects (about 3 million rubles).

The title of a serious contractor is confirmed by the presence of the agency (not only specialists) certificates and partnerships with key PPC services: Yandex.Direct, Google.Adwords, “Runner”, as well as Google.Analytics, Bitrix, Netcat and RU-CENTER.The portfolio contains links to ready-made sites and layouts of the most complex and interesting solutions for General Motors, Uralvagonzavod, GAZ, and other well-known corporations.

9 Vbi

The high professionalism of VBI digital company specialists is already apparent at the planning and strategy development stage. They will understand the specifics of the customers' business, analyze previous campaigns (you can order a free audit), explore the audience and the competitive environment, and only after that will they create a marketing mix offering specific media platforms and ad texts.

One performer can conduct a maximum of 5 projects, so he always manages to concentrate on the effective implementation of each of them, observing the deadlines of launches, updates and settings. To reduce costs and increase sales, the agency uses Asoda’s analytics system, which allows customers to get answers to the most pressing questions: how much does traffic cost and what idea leads to the highest level of sales. As a result, the budget is spent in the most rational way.

8 Intelsib

Intelsib distinguishes one small but very important detail from most of the competing agencies: they accurately measure the goal of contextual advertising and are initially tuned to the specific effectiveness of each stage, and therefore achieve it as soon as possible, even if it is not the easiest project. For example, for an online store of tableware for 8 months, the company achieved an increase in conversion of 2.5 times, and the radio equipment store, after switching to a new contractor in the person of Intelsib, received a 3-fold increase in the quality audience.

It is easy to calculate that the benefit of business owners increases by about the same amount. At the same time, in their letters of recommendation, they note that they did not have to replenish the advertising budget - due to the effective setting and competent campaign management, the number of applications increased without additional expenses. The site has information about the cost of services and the minimum recommended start amount - 9.5 thousand rubles. and 50 thousand rubles. respectively.

7 Ashmanov and partners

The legend of the SEO market, the agency "AIP" is an expert in contextual advertising. Ashmanov’s team is particularly strong in projects related to real estate and medicine, but its experience is enough to carry out any, even the most difficult tasks. Experts promise to fine-tune the advertising campaign and bring its message to the audience of the largest search engines of Runet, which covers about 90 million people every month. Using RTB technology allows them to accurately identify all the important characteristics of the target group: gender, age, geography, as well as temporary and permanent interests.

A further algorithm of the company's actions is to regularly optimize the settings and improve performance indicators. Moreover, she is ready to take on the remarketing service, i.e., re-offering the customer’s product to those users who have not made a purchase right away. As a result, targeted traffic increases, as does the percentage of sales. It is noteworthy that AiP, as in previous times, actively fights for each potential client, offering him even better cooperation terms than with the current contractor.

6 Rialweb

Rialweb is physically present in 3 cities - Moscow, St. Petersburg and Riga. The staff consists of about 400 specialists, and the structure has a department of 40 people working exclusively with contextual advertising. The service provides for a full cycle of Internet marketing - from development and placement on key sites to tracking and correction of results, as well as reporting.

The essence of all the work - the creation of customer flows to the websites of customers.The agency has succeeded in this very much, judging by the “status” of clients and the duration of cooperation (2 years on average) - the group’s case study presents successful projects for the most well-known federal and international brands of the car market, pharmaceuticals, real estate, electronics, etc. Complex PPC projects The corporate team independently developed the Garpun service. Since online content management is impossible without high-quality automation, medium and large segment advertisers give priority to agencies that have their own designs, such as Realweb.

5 i-media

Talking about their own technological superiority agency i-Media allows cooperation with the strongest partners in the management of contextual advertising, counting and analyzing calls and integration with CRM. A significant indicator is also the availability of its own software tools, as well as a variety of certificates (Yandex.Direct, Google Ads, Google Analytics, Yandex.Metrica, myTarget, Marin Software, Criteo) among the team’s specialists.

For medium and large advertisers, i-Media provides access to the most powerful and up-to-date Origami management platform that allows you to automate digital processes for free, simplify performance analysis and minimize labor costs. The company guarantees to all its customers the achievement of predetermined results, and with clients with a budget of 900 thousand rubles. an agreement is signed with the clause on the amount of the premium for KPI over-fulfillment and a fine in case of non-compliance

4 Blonde

Despite the frivolous name, it is one of the largest and most successful agencies, originally conceived as an automatic context management service. Its interface was so simple that even “blondes” could work with it. The startup was successful, and after 3 years, in 2011, it served a good half of the Russian TOP-250 sites, and in 2016 it took the first place in the prestigious digital-ranking RUWARD.

To date, the team employs over 100 certified professionals whose level of professionalism suits such top brands as OTP Bank, MegaFon, Volvo, Weleda, etc. The list of services has expanded significantly, and includes all types of Internet marketing, auditing, analytics and consulting.

For large advertisers, a special offer has been developed - the Marilyn web advertising automation system, which works with leading digital platforms. The small and medium business segment also has a similar opportunity in the form of Aori technology, through which you can run effective online advertising, bypassing intermediaries.

3 iConText

The iConText agency has been present on the contextual advertising market since 2002 and during this time has managed to become a large group of digital companies iConGroup that is physically present in all federal districts. In her competence is a full cycle of web-marketing, while iConText specializes in placing online context for advertisers with a budget of 1 million rubles. The case contains solutions to business problems for Sberbank, eBay, L’Oreal Paris, LG, La Redoute and hundreds of other famous brands.

Over the long history, specialists have learned how to work with projects of the most varied complexity, having developed an efficient algorithm for meeting customer needs. After clarifying the tasks and setting measurable indicators, a media plan is drawn up with clearly predicted actions and cost per click. When implemented, clients are given access to all the tools to monitor the campaign and monitor its effectiveness. The important points arising in the process, questions and suggestions are promptly discussed with the personal client manager. At the end of the work, a final report is compiled with very specific figures. It is this approach that guarantees the achievement of business goals.

2 Demis group

The agency “Demis” declares about its reputational perfection with full right: no other service has such a solid bank in terms of recommendations. More than 600 reviews and 500 letters of thanks from customers are posted on the company's website, many of which occupy leading positions in their industry: UralSib, Gazprom, Uber, Beeline, 1C: Accounting, etc. It inspires respect and collection awards: “Best contextual advertising agency in 2017”, 1st place in three independent ratings, Golden Cup in International Quality Crown Award London, TOP-35 best employers and more than 10 prestigious awards of all-Russian and international level.

But the organization on the laurels of success does not rest. Her team of 700 professionals worldwide leads advertising campaigns for a record number of customers today - more than 3,700. All experts have Yandex.Direct and Google Advertising certificates, and Demis Group itself is a certified prime partner of these systems. The presence of certificates confirms the high professionalism of the team in theory, but in practice it has been verified by numbers: on average, customers can expect an increase in clickability to 44% and a decrease in the cost per click by 62%.

1 ArrowMedia

ArrowMedia is one of those agencies that focus not on impressions and clicks, but on the result that is significant for each customer in the form of calls and customers. With it, you can place contextual advertising in Yandex.Direct and Google AdWords systems and at the same time squeeze the most out of the advertising budget. For more efficient management of a PPC company, specialists use powerful tools to control prices and positions, which allow them to win tenders for profitable ad placements at the lowest price, thereby increasing their effectiveness and reducing the expenditure of funds to attract each customer.

The site contains dozens of reviews from advertisers who have been working with ArrowMedia for many years. They confirm the competence of the team in solving issues of different levels of complexity in the field of attracting traffic, as well as its conscientious attitude to specific KPI business and set deadlines for the task. At the same time, the minimum budget threshold remains fairly affordable for a wide range of customers and is at least 150 thousand rubles.

Popular vote - which contextual advertising agency is better
We vote!

Dextra

Vbi

Intelsib

Ashmanov and partners

Rialweb

i-media

Blonde

iConText

Demis group

ArrowMedia

Total votes: 0

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