20 best books on marketing and sales

Marketing - the art of creating a product, its image and promotion. He has many levels and industries. In our ranking, we reviewed the most popular, well-known and useful books to get acquainted with this section. The material presents categories that are an essential part of any sales based on marketing. Also for you, we have identified books that illuminate the less popular, but progressive network marketing. With their help, you will learn where to start, how to formulate a concept, where to get finance and how to promote it all. We picked up books for both beginner marketers and experienced advertising sharks.

Top Marketing Books

Marketing is designed to meet the needs of the market and people, to bring sales to the business. There are many directions in which it is easy to get lost. We have presented you five best books from different sections of marketing. With them you can learn all the basics, tricks and features of the industry. Available theoretical editions and practical manuals.

5 Basics of marketing. Short course

Many have learned about marketing thanks to Philip Kotler. His books on sales and the market have been selling by the millions in bookstores by more than one year. And regular reissues allow the work to always remain in trend. Like all areas of activity, any marketing is the abode of terms and various concepts. And just understand them, you can go further in the study of the sphere. Inside the book does not look very impressive: judging by the reviews, the fine print can be an unpleasant nuance. This is the only thing in which it is uncomfortable.

In the book you will find all the basic concepts. The beginning may seem boring. Because it will be about studying the markets and its segments. And only then you will learn how to interact with customers and build your product. The book is built harmoniously: from the basics to advanced strategies. An experienced specialist with its help can check and supplement his knowledge, and a beginner can familiarize himself with how everything works and understand whether this is his sphere. “Fundamentals of marketing. Short course ”is a reference book for any branch of marketing and sales. If you did not first read it, then you may have missed a lot of important basic nuances. As a bonus, the author also speaks about the correct advertising presentation of his own product.

4 100+ hacks for internet marketers. How to get traffic and convert it to sales

The book made a lot of noise. Someone calls it an attempt at self-promotion, someone - the best reference book marketer. Therefore, let's rate it honestly. It is necessary to recognize that the moment of the authors' advancement is present, but there is a plus in this. Because you can immediately look at examples from life. They can easily be checked in the search networks, in contrast to the examples from vague reasoning about which Google and Yandex have not even heard. The language is quite simple, although there is a trend in fiction: readers will be promoted through internet marketing with the main character. This form of narration is not suitable for everyone, but from its advantages is the ease of reading. The volume is small, so you do not have to hug the publication of the month.

Most of the sections are devoted to tips for marketers, the rules for building high-quality content. Most surprised by the number of links and services. Marketing professionals love to flag this as a flaw. But for a beginner, this is a bonus. Because no matter how much the books talk about content, few people specify proven services and tools to which you can turn for help. Therefore, if you want to get acquainted with marketing and the right content, then this book is your desktop.

3 Consumer Marketing

At first glance it may seem that the book "Marketing from the consumer" is not worth its price. It has 700 pages, published in paperback. But after a few months of active reading the book will still look good, and the pages will not fall out, even if you carry it with you and read it every day. Therefore, if the book is intended for a gift, then do not be ashamed of its appearance. The book was reprinted six times, the latest version was released as fully as possible in accordance with the latest marketing features in the world. Roger Best's book is the optimal combination of theory and practice. It clearly built a link between them: one follows from the other, leaving no white spots.

The product is suitable for novice marketers, and for the more advanced. It contains diagrams, tables, graphs and explanations for them. This is not an easy reading: it may take time to understand what is written. There is everything in the content: from the fundamentals of marketing to market management in financial aspects. "Marketing from the consumer" will help to go through all the stages of sales: the creation and positioning of the product, its promotion, evaluation of competitors, the correct investment of money, evaluation of future prospects. Therefore, in order to advance in sales and marketing, it remains only to buy it and begin to act.

2 Word of mouth marketing. How smart companies make you talk about yourself

The book is for beginners - it is better for professionals to go by, they already know everything. It is written in simple language, there are basic principles for getting started and motivating pushes for further development. A beginner can get acquainted with different points of view on building marketing.Examples include stories about large hotels and small stores. The book was based on the concept of reputation and promotion of one’s own name. Minus: the first 50 pages may seem uninteresting, since fairly obvious concepts and facts are described there. All methods and tips are revealed further.

The book is suitable for work on the Internet, as well as live by the word of mouth method. It contains not only interactions with the client, but also the best options for how to respond to different situations and actions. In addition to the guide to action in it, you can find additional motivation if you are in doubt about the choice. The chapters contain answers to frequently asked questions: why there is no reaction and positive feedback. Also, the book will answer where the money goes to marketing, how to use them correctly, where to look at evaluations about your project and how to work with them. At the end of the awaits bonus - diary. He will help track progress, make plans and stick to them.

1 Hacking marketing

From this book one should not expect tons of theory, different rules and collections of advice "how and what to do." Everything is based on the understanding of the client and practical actions to achieve sales. First of all, it stands out for knowing why people buy, what products they choose. Marketing Hacking is based on a combination of marketing and psychology. The essence of the book is not only to think what the client wants, but also on understanding it. She is deprived of long introductions, explanations and presentations, tuned in to work and practice. Therefore, we recommend that as you read the book, apply the knowledge gained in the case.

Beginners will appreciate “Marketing Hacking,” but maybe they lack the initial sales knowledge base. Therefore, it can be your second book on marketing. Each new advice and method is supported by examples. There are many of them, they are designed for different levels of experience and situations. And, last but not least, these are not the standard analogies found in less quality marketing books. Recommendations and tips are suitable for both the Internet and offline mode. After each chapter summarizes - so you do not miss anything. But do not hope for an easy reading: with this book, expect a full brain load.

Top Sales Books

The art of selling is not only a way to persuade a person to buy goods. This is the ability to convince him that for this product he needs some more. And also - that he should come back for new purchases to you. Sales combine marketing, psychology and communication skills. In our ranking of the best books on sales, you will find motivation, personal experience of salespeople, the ability to write texts and sell.

5 Blue ocean strategy

The Blue Ocean Strategy is one of the world's best-selling books; it has been translated into 40 languages. Behind the simple essence of the book, there are tons of important information that will help you understand business. The modern world is a scarlet ocean, everything is oversaturated with competitors. They are everywhere, and everyone is trying to tear out a piece for themselves. On this basis, business only loses, because the goal is not the development of its firm, but the destruction of a competitive one. The authors suggest looking at the problem differently. You don't have to be in the scarlet ocean to succeed. The right strategy is to find your blue ocean, that is, the way of business, in which there is still no one.

A sphere without competition sounds like a miracle. Because at first glance it seems that they have already invented and tried everything that is possible. But it is worth thinking again. The atmosphere is changing almost every day, new technologies and challenges are emerging that open up unexplored paths for already old industries. All this is said in the book.Implementing is not so easy, but if you read it thoughtfully and carefully, then you will succeed in creating your own blue ocean, without sharks, with new opportunities for yourself, your employees and customers.

4 45 tattoos sold. Rules for those who sell and manage sales

The name of the book may seem strange. But, fortunately, for good sales there is no need to make tattoos for yourself. Maxim Bytarev - one of the founders of the local concepts of sales, when they are not based on the American example, but on their own Russian experience. The book is based on Maxim's own history, his experience as a person from sales. He was repeatedly recognized as one of the best sellers. This all: his successes and failures he shares in the book.

Every tattoo is a truth that every seller needs to know. In most cases, it is understood and comes the hard way. The book also allows you to avoid the pitfalls and confidently go up the career ladder in the field of sales. In the publication, the author examines all the moments: his own attitude to work and its correct construction, who the client is and what he wants, communication with the management, how to satisfy the interests of all, how to prepare for work, and so on. Separately, it is worth noting the art of negotiation from the book: it will help both an experienced businessman and a novice employee. "45 tattoos sold" - a definitive book. The author is not a supporter of flexibility, so you need to read the book carefully and choose what suits you personally.

3 Sales champions

“Why don't customers buy?” Is the main question that every sales person in a business asks. After all, the product is good, the sellers are even better, the advertising is of high quality ... Even customers are there, but they don’t buy! Best of all, this question will answer the book "Champions of sales." It is based on a large-scale study of technology sales, customers and sellers themselves. The publication presents a new perspective on sales and who the sellers are. The first chapters can immediately cause a desire to argue. Because the main meaning of the book is: “the customer is not always right, the customer does not know what to buy for him”. The model is presented in such a way that there is no need to satisfy all the needs of the buyer. The authors believe that he should be instructed, directed, and sometimes pressed to make a decision.

The basis of the book is based on different subtypes of sellers, each of which carries its own characteristics in sales. The ideal employee is a sales champion. It provides the main profit, maintains a high level of service. Therefore, the book also reveals how to communicate with customers. She will tell you how to understand which seller works for you, and how to hire or train a sales champion team. The publication is suitable for those who are ready to introduce a new approach to their business.

2 Effective commercial offer

Business consists of many levels. Today, it is not enough to wait until the client comes by himself and asks what is better for him to buy. Business needs to independently engage in sales creation, its promotion. Commercial offer (KP) occupies one of the main niches in sales. Because when a client does not understand what is being offered to him, he cannot decide what he needs to buy. Denis Kaplunov is better known as a copywriter, but he is considered a master of selling texts. KP is the tool that works all the time, it does not have weekends and holidays. Customers see it and decide whether they should buy something from you.

The publication works with several directions. First, it helps to understand what the audience of the product. It then determines how to interact with it, to understand its needs. And in the end, the book will teach you to do KP, which will be the first step of the arrival of the buyer to your business.Commercial offer is also necessary to retain loyal customers, increase profits from them. In addition, the book Kaplunov works with the psychology of the reader: the author examines what prevents you from writing correctly and understand the sale. Information is relevant for all types of sales, especially for the Internet.

1 Customers for life

The publication “Customers for Life” has been considered one of the best for many years and is included in many gold funds. The book is small, so its reading will take no more than a day, if not distracted. The basis is the story of the service station. About how to work with clients. Therefore, not everyone may like the presentation of the material. There is no clear guide, every advice needs to be adapted to your own business. From "Customers for Life" you should not expect ready-made technology. But for those who seek an ideal in sales, this book is necessary. Because it is aimed not only at quality service, but also at retaining loyal customers so that they return to you. Its essence is in creating trusting relationships with customers, streamlining workflow and building a business correctly.

The book is suitable for beginner businessmen to create a model of a company in which the needs of both employees and customers are satisfied. Directors, owners and managers with its help can look at another scheme of work and prepare their company for expansion. For the sales department, the sales manager is the reference book of mutual understanding with the present and future client.

Top Network Marketing Books

Many do not like him, many do not understand, but modern network marketing is developing rapidly. Most rich people say that the foundation of all money is connections. If you don't know anyone, then there is no one to sell. Network marketing is based on this - building networks that will enrich not only the seller himself, but also his friends. All books from the ranking are illustrated with vivid examples, stories and are distinguished by light text.

5 7 skills of highly effective network marketing professionals

Network business is not only money and communication with other people. First of all, it is self-development and the correct designation of goals. This is what the book "7 skills of high-performing network marketing professionals" is about. She is in the famous series of Stephen Covey. In it, he divides the whole life of a person into seven main points, with which you can make a breakthrough and find the right path of development. Skills are equally important in network marketing. And many who do not think that personal growth and business are directly linked. Therefore, if the main problem of your business is that you do not know where to grow further, then the “7 skills” will answer your questions.

The publication may seem a bit tight and filled with water. But it is worth noting that in this way the author reveals all the features of each of the skills. No matter how universal the formula is, it must be applied differently to each separate sphere of life. Therefore, for example, during the correct setting of the goal, it is necessary to consider what it is connected with. The whole book is built according to this scheme. It is universal, suitable for beginners, and for those who have lost motivation, and for those who better want to understand their own developmental psychology.

4 Big Al reveals his secrets

Simple and easy book about network marketing. When you read it, it may seem that this is more fiction. In the training center is the Big Al. He is an experienced networker who has already built a rather big system of distributors. Under his leadership is newcomer Joe. He is just starting to do his business, so he faces all sorts of problems.For example, psychological: he is not sure how to tell him correctly, how to properly present what he believes.

The text is divided into mini-lessons. Each of them can be read in five minutes. Therefore, to master the book is not a problem, it will take no more than a day of your time. Another day can be spent on it to comprehend. Then feel free to accept the recommendations and conquer the top of the business. Most pleased with the structure of the work. The story begins with a simple psychology, studying a novice manager. With each page comes a new level: how to overcome themselves, how to properly conduct a presentation, how to develop further. The book is suitable for any kind of network marketing, but it is more useful for beginners. If you have problems in an already established network, you should read the book again, taking the time to the section on the basics of success.

3 School of Business

Robert Kiyosaki is a famous author of books about money. And most of them are recognized as bestsellers in the world of literature and business. He dedicated one of his publications to network marketing, guided by the principle that the most important thing in wealth is networking. The book simultaneously presents information in two ways. On the one hand - a personal story with the network business, as he learned about it, about its mechanisms. On the other hand, there is a story about successful people in this business and a guide to what to do with the network.

From the unpleasant: many references to his other books. Thus, in order to better understand all that has been read, it is necessary to study not one of his books, but several. But I am glad that the text has a light style that reads nicely. The volume is small, so you can study the whole book in a few days. "Business School" is suitable for those who reject network marketing as a business. It will help to reveal those of his face, which are visible only to people working in it. Novice manager edition is useful for motivation. It will act as a guide to action and the correct assessment of what has been done. Robert Kiyosaki will tell you what qualities are necessary and what is the learning system in the network structure, how to find your place in it and stop doubting.

2 Your first year in network marketing

“Your first year in network marketing” is the handbook for a novice networker. When there is no basic knowledge, it is hard to go and develop further. Every question needs an answer, and can be found in this book. It is built on the basic principles of network marketing with all the rules and nuances. You will even know what a product is and what place it occupies in its own life. Much attention is paid to building relationships with a potential client. The book tells about different methods of conversation, how to work with pains and problems of people. Work is carried out at all levels, from family to new acquaintances. It makes no sense to build your own network if the wife or husband does not understand what it is and why you are doing it. Therefore, a separate chapter is devoted to relations with relatives.

If you want to develop in the field of modern network marketing, you only need to open and read this book in order to learn all the basics and nuances. The techniques are universal, they work for telephone conversations, personal meetings, account management in social networks. The book is made according to the best principles of interaction between the rules of business and human psychology. Therefore, it remains only to take it and begin to develop.

1 10 napkin lessons

Building a system and a network is an absolutely natural process for a person, although it doesn’t seem to him from the very beginning. Our whole life is a series of systems and networks. This is the first truth that is understandable when you open the book "10 lessons on napkins." It may initially cause a negative, but only because network marketing seems so far away and alien.Reading the book, you might think that this does not happen: such common truths can not generate income. But the essence of the network business is that it is enough to act according to the scheme, to love your work and to do it qualitatively. Then start creating your own network. It is important to do it right, in which the book will help you.

The latest edition of the most updated with all the innovations. The book is suitable for the beginner networker who wants to understand what kind of bird it is and how to fly with it to the golden mountains. An experienced manager also needs to look into the product, because many obvious mistakes like to happen at an important moment. According to the book you can check your own network, how well it is built and what else can be added to it to improve the result. An important place in the content is occupied by psychology: without it, it is impossible to fully build a working system associated with a person.

The best books on advertising and public relations

Advertising and PR all history go near. One more obvious, and the other plays the role of a gray cardinal. They cannot function normally without each other. These two industries are called obsolete, but in fact, no matter how many centuries past, they also remain relevant. And irreplaceable as a tool for promotion. In our ranking of the best books on advertising and public relations, we presented the most popular, interesting, useful publications.

5 How to create a product that will be loved. Experience successful managers and designers

There are many stages to creating a digital product. It all starts with planning, development. Next comes promotion, creation, and then - waiting for results. In order to list all the processes, it will take a lot of paper. One professional is responsible for each business, and this is considered to be the ideal model for product creation. But is it? Not really. Every specialist needs at least minimal knowledge from other industries. For example, to create a full-fledged advertising campaign, it is required to understand for whom it is created, what is guided by, and what they are doing. Therefore, every PR agent must understand what is behind his product.

“How to create a product that will be loved. Experience of successful managers and designers ”is a book that gives a PR person the opportunity to fully explore a product, to understand its basics. This will help build a PR campaign in the process of designing and creating a product. In the book you will find examples of the legendary brands Amazon, Apple, get acquainted with the system of effective negotiations, exactly understand what your customers want. Therefore, if you want to conquer the heights of the digital industry and move on, start with this book.

4 Revelations advertising agent

The book "Revelations of the advertising agent" is 50 years old. And it may seem silly to hope that it will help in modern times, because now there are completely different technologies and other people. What can a person who is called the “father of advertising” know about advertising and public relations? His book has a circulation of only 1 million copies, it was translated into 14 languages. It is so popular because it is relevant today. The first is motivation. Ogilvie started as a tile advertising agent and grew to his agency with a turnover greater than that of the UK government. His path shows that it’s not so important where you're from. Important diligence, creativity and perseverance, like a bull. Many have chosen their niche advertising and public relations only thanks to him.

Who better to know the laws of advertising than not her father? Despite the difference in years, the book contains tips that can be safely applied in the age of high technology. But it is important that thanks to the book you can go a long way. And the experience of David Ogilvy will help to avoid a number of stones and unpleasant surprises. The publication is suitable for anyone who wants to develop in advertising, who lack inspiration or who needs a nice book to read.

3 99 laws of explosive PR. Workbook

Knowledge of the theory is important, because without it, it is not clear what to do in practice. But modern books have become too sinful. They have tons of theory written in them, and in most publications they write the same thing, not spending time at all on practice. Therefore, high-quality practical books today are worth their weight in gold. And those that are also written in clear language - by weight of platinum. “99 laws of explosive PR. The book-workshop ”is the same story that will help you walk through PR quickly and comfortably. It does not have to spend tons of time to study the theory. This edition will not replace a full-fledged education, but it will help to start and penetrate without losing a lot of formulas.

All the techniques described in the book, tested in real time and conditions. These are not hypotheses on which one can hope that they will ever work. The format of the book is 99 law-chapters, and each of them contains a separate thesis. From the very first pages you can start doing something and apply it to your business. But still, we recommend reading the entire book in order not to get lost in a public relations journey. The style is easy, so it's nice to read it. With fast reading, it will take no more than two days. And as much - on the awareness of the written.

2 The end of marketing as we know it

PR and marketing are called different sciences. Because one is more responsible for the image, the other - for sales. Many people like to separate them, not thinking about the fact that without each other they can not fully make sales. The book "The end of marketing, how we knew him" - an opportunity to evaluate the usual work of PR from the other side. Traditionally it is believed that PR is the creation of the image of the so-called outer shell. But is it washed away if it does not sell? The author of the book, a Coca-Cola marketer, who knows that every aspect is important, tells about this.

The book is based on a strategy of complete interaction between industries. The author shows that the first goal of any work is a consumer. It doesn't matter what the presentation was and how much money you spent on it if the person does not buy the product. The writing style is such that there is a feeling of being present at a master class by a professional marketer. The book is suitable for employees of different levels. The manual, for example, can familiarize with alternative schemes of work. And the sales department and public relations specialists will explore a new approach that can increase sales and expand the customer base.

1 PR high flying. How to make a top manager star

PR in marketing is called the art of divination. Because in most cases, the success or failure of a PR campaign can be seen only after its completion. This is a subtle science that combines not only the basics of psychology, but includes basic knowledge of finance and promotion. In PR, experience plays a key role. The book "PR high flight" combines all the knowledge necessary for organizing various events, spelled out the subtleties of behavior, communication with guests, speakers, customers. This is a practical guide, and it is problematic to find a theory in it. Everything is written so that you can immediately do, without stopping to understand the terms. The first is practice, and theories can be learned in the process.

The text contains many comments of experts from different areas: journalism, marketing, finance and so on. They help make recommendations more lively and complete. Therefore, it is possible to consider different possibilities for the public relations specialist as a whole. The book is suitable for beginners who only know the basics of PR-technologies.For experienced dealers, it will be a good addition and revealing of moments that, unfortunately, are often missed during work.

The popular vote - which book on marketing, sales, advertising or public relations is the best?
We vote!

Hacking marketing

Word of mouth marketing

Consumer Marketing

100+ hacks for internet marketers

Basics of marketing. Short course

Customers for life

Effective commercial offer

Sales champions

45 tattoos sold

Blue ocean strategy

10 napkin lessons

Your first year in network marketing

School of Business

Big Al reveals his secrets

7 skills of highly effective network marketing professionals

PR high flying. How to make a top manager star

The end of marketing as we know it

99 laws of explosive PR. Workbook

Revelations advertising agent

How to create a product that will love

Total votes: 2

Vote results